Marketing Specialist (B2B Focus)

Key Responsibilities: 

• Develop and implement strategic marketing plans, sales-focused printed and digital materials and in-store marketing and displays to engage and expand our distributor and specialty shop networks. 

• Develop comprehensive marketing programs with IM4x4 Key accounts including Keystone Automotive, Meyer, Turn 14, AAM, Grandwest and Cap-it with a focus on driving sell through.  

• Launch new products supported by relevant asserts to B2B channel.  

• Coordinate with Ironman 4x4 VP of Sales, Sales Managers, sales and product teams to ensure alignment of marketing strategies and sales objectives. 

• Create, manage and communicate IM4x4 rolling three-month sales/marketing calendar in line with strategic goals.  

• Lead Brand and product training programs with IM4x4 Key accounts.  

• Lead the concepting, creation and distribution of B2B-focused social media and email marketing content in collaboration with customer and Ironman 4x4 teams. 

• Lead the planning and execution of Ironman 4x4’s participation in B2B trade shows, including SEMA, Big Show, AAM, Tri-State. 

• Participate in industry events and workshops, representing Ironman 4x4 to strengthen brand awareness and business relationships. 

• Analyze market trends and customer feedback to recommend improvements and innovations in our B2B marketing approach. 

• Prepare reports and presentations to communicate marketing results to senior management at the customer and Ironman 4x4.